Bring it back to the message! Bring it back to the message!
This is what I keep hearing myself repeat during my Plain Language Workshop. Now, stop! Let’s think about this for a second!
Last night, I decided to re-sync my iPhone to my computer to update my music playlist and audiobooks. This got me thinking about how we as human beings tend to collect stuff for our enjoyment and even extend this behaviour into our work life at times.
“What is Twitter and what do you use it for?”
“How can Facebook benefit my business?”
“I don’t think social network applies to what I do.”
“Social networks cannot beat a one-to-one communication with people.”
These are the types of questions and comments that are often voiced to me. I attended a seminar on How To Sell Design [...]
