Content is king… always.
Mark Seall posted in his Mark’s Blog the question, “Who Cares How Many Subscribers You Have?“. He examines the reason why so many of us obsess over our website statistics. Take a look at this diagram from his study.
Diagram courtesy of Mark’s Blog
As you can see from this diagram, Mr. Seall broke it down into three things that can influence the outcome of your website:
- Things you can influence
- Things you can’t influence
- Relevant measures of your (blogging) website’s success
If we take this observations into account, we can ascertain that in today’s online marketing, all efforts put into SEO only makes up a small portion of our website promotion. Focus on what you can control, such as findable quality content, and see what a world of difference this can make to your website in bringing in traffic and readership to your website.
A business that only measures itself by its profits is unlikely to be successful in the long term. Profits are obviously important, but profit is only one measurement of success, and crucially, it is an outcome not a determiner.
To read more on this topic, please visit Mark’s Blog.
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Thursday, April 10th, 2008 at 11:30 pm and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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