The idea behind Dojinshi
[audio:http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080309.MangaExplainstheWorld.mp3]
Dojinshi often feature copyrighted characters and material; amateur writers riff on established works, remixing the plots and characters, and creating new storylines.
Mr. Daniel H. Pink, journalist, discussed the nature of Dojinshi and how businesses can benefit from it. In his talk at South by Southwest (SXSW 2008), he pointed out the three key benefits of why we should re-think the way we view copyright law and intellectual property.
In essence, it’s a symbiotic relationship: by ceding some control of their material to dojinshi writers, media companies get:
- customer care (doinjinshi drives sales of original material)
- a talent market for new, emerging writers and
- free market research (dojinshi sales are indicators of trends in original series).
The short version is: involving the fans and ceding control is actually GOOD for business.
Think about it?
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Wednesday, April 9th, 2008 at 12:00 pm and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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