findable content = increased profits
I came across an informative article today that I think our clients can benefit from; or at least think about. Aarron Walter pointed out in his article, Findability, Orphan of the Web Design Industry, that everybody involve in building and creating the website should:
persistently connect your audience with the stuff you write, design, and build. When you create relevant and valuable content, present it in a machine readable format, and provide tools that facilitate content exchange and portability, you’ll help ensure that the folks you’re trying to reach get your message.
We, as website owners, too often lose sight of the value of our content and quick to rely on tricking search engines to list our website in the top results page. There are numerous ways you can utilize the tools you already have on your website to your advantage:
- use your blogs
- provide adequate and detailed information to your products/services
- share your content with the world (i.e. RSS feeds, social networks)
- link back to your own content in your blog posts
These are just a few ideas off the top of my head. I’m pretty sure you can think of some more!
Please use the comment box below. Cheers! 
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Thursday, April 3rd, 2008 at 11:09 am and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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April 10th, 2008 at 11:37 pm
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